Technology and the Future of Luxury

By: Ava Saunders

Luxury isn’t just leather, gold, and logos anymore. For Gen Z, tech is luxury. Whether it’s a IPhone or a designer NFT, the next generation is redefining what “high-end” really means.

When Function Meets Flex

For Gen Z, a smartphone or smartwatch can carry the same status as a designer bag. Think Dyson’s beauty tech and Apple’s Vision Pro. Luxury now includes how tech feels in your life. Is it personalized? Does it say something about you?

Designer Tech Collabs

Fashion and tech are blending. Prada made a phone with LG. Louis Vuitton has wireless earbuds. Gucci sells digital sneakers you can’t even wear in real life. Gen Z wants their devices to reflect their style, not just function. And luxury brands are starting to deliver.

Digital Status Symbols

Owning something virtual- like an NFT, digital fashion piece, or exclusive access to an online community- has become a new kind of luxury. Gen Z sees value in what’s rare and culturally relevant, whether it’s physical or digital. For some, that means a Rolex. For others, it’s a verified spot in a members-only app or a digital drop only 100 people can access.

Final Thought

Luxury used to be about what you owned. Now it’s about how it works, what it says about you, and how it fits into your life. For Gen Z, tech that’s smart, beautiful, rare, or personalized isn’t just cool-

it’s the new luxury standard.